jen tarrant | boston-based designer

 

HOPPER, 2017 - present

a little preview of some of the work I do at hopper—more coming soon!
illos by fitz


INSTAGRAM STORY MINI GAME Used on organic and paid social with a hidden easter egg screen. If found, users would win a Hopper travel credit or a swag pack filled with stickers, notecards, and other goodies.
EasterEgg-GiveawayScreen.jpg

VALENTINE'S DAY SOCIAL posts on instagram, facebook and twitter with downloadable valentines to send to your loved buns

FACEBOOK

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INSTAGRAM STORIES

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HOTELS FOR ANY TRAVELER ad concept for our hotels launch in nyc
Hotels_Ads_InstaPost-Elevator_TheAdventurer.gif
Hotels_Ads_InstaPost-Elevator_TheOverpacker.gif
Hotels_Ads_InstaPost-Elevator_TheDogLover.gif
Hotels_Ads_InstaPost-Elevator_TheFamily.gif

YEAR IN REVIEW landing pages & social assets with our top day of web traffic for the year 💪

MOBILE overall year in review

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MOBILE individual year in review with dynamic content for each user

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SOCIAL SHARE IMAGE

YearinReview_SocialShareImage.jpg

PINTEREST ADS template design to customize by destination
Pinterest-Ads_London - to.jpg
Pinterest-Ads_Bangkok - to.jpg
Pinterest-Ads_Austin - to.jpg
Pinterest-Ads_Denver - to.jpg

CROSS-PROMO HOTEL ADS organic facebook post

MISCELLANEOUS ADS google ad words, social, and more
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DYNAMIC DEALS TEMPLATE A/B test to see if price or destination-focused ads resonate more with consumers

INSTAGRAM FEED

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Square: Destination Focus.png

INSTAGRAM STORIES

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Story Template 1: Destination Focus.png

SECRET FARES LAUNCH advertisements and social posts for our secret fares launch—deals found exclusively on Hopper and cheaper than anywhere else. Branding includes a secret agent bunny that acts as an easter egg in the app and in paid/organic social to indicate that you have have uncovered a great deal.

FACEBOOK NEWSFEED

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INSTAGRAM FEED

SecretFares_Instagram.png
Square Template 1: Guayaquil.png
Square Template 4: Copy.png
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INSTAGRAM STORY TEMPLATE

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HOTELS INFOGRAPHIC customized for each market manager
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PRESENTATION TEMPLATE refresh of our presentation template + sample slides in action

NYC STORY ADS instagram story ads that would blend in with the type of content you might see posted by friends rather than a traditional advertisement. 
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