HOPPER, 2017 - present
a little preview of some of the work I do at hopper—more coming soon!
illos by fitz
INSTAGRAM STORY MINI GAME Used on organic and paid social with a hidden easter egg screen. If found, users would win a Hopper travel credit or a swag pack filled with stickers, notecards, and other goodies.
VALENTINE'S DAY SOCIAL posts on instagram, facebook and twitter with downloadable valentines to send to your loved buns
HOTELS FOR ANY TRAVELER ad concept for our hotels launch in nyc
YEAR IN REVIEW landing pages & social assets with our top day of web traffic for the year 💪
MOBILE overall year in review
MOBILE individual year in review with dynamic content for each user
SOCIAL SHARE IMAGE
PINTEREST ADS template design to customize by destination
CROSS-PROMO HOTEL ADS organic facebook post
MISCELLANEOUS ADS google ad words, social, and more
DYNAMIC DEALS TEMPLATE A/B test to see if price or destination-focused ads resonate more with consumers
SECRET FARES LAUNCH advertisements and social posts for our secret fares launch—deals found exclusively on Hopper and cheaper than anywhere else. Branding includes a secret agent bunny that acts as an easter egg in the app and in paid/organic social to indicate that you have have uncovered a great deal.
INSTAGRAM STORY TEMPLATE
HOTELS INFOGRAPHIC customized for each market manager
PRESENTATION TEMPLATE refresh of our presentation template + sample slides in action
NYC STORY ADS instagram story ads that would blend in with the type of content you might see posted by friends rather than a traditional advertisement.