
emails at care.com
email | promotions | illustration
2017

While at Care, I created a lot of multi-platform promotions across email & web for both desktop & mobile.


We were in a brand discovery phase. We often tested simple illustration vs photography and a middle-ground that combined the two.
Illustration almost always outperformed straight photography, but many of our hybrid creatives did well too.



I also worked on many infographics, banners, emails, and landing pages that marketed features within the product.


Some emails were testimonial-style that helped up-sell product offerings—such as background checks.


Others were simple banners to announce new features in the app.


...and I often had fun illustrating.



