The Joss visuals bring in handmade elements like lettering or watercolor to reference the roots of interiors being a physical space even though they are existing on a digital platform.

During my time at Joss, I worked through a huge overhaul of existing branding to make it feel more current and on trend with our customers while still staying true to its roots.

I developed a comprehensive brand guide that covered everything from studio lighting to voice.

The Joss visuals bring in handmade elements like lettering or watercolor to reference the roots of interiors being a physical space even though they are existing on a digital platform.

I designed a business card refresh to reflect our updated branding.

...and also worked on Joss's first ever catalog. It took countless hours & a lot of collaboration between copy, design, merch & buyers.

Mailers and flyers were also sent to customers seasonally to advertise upcoming sales and promotions.

print at joss & main

The Joss visuals bring in handmade elements like lettering or watercolor to reference the roots of interiors being a physical space even though they are existing on a digital platform.

I designed a business card refresh to reflect our updated branding.

...and also worked on Joss's first ever catalog. It took countless hours & a lot of collaboration between copy, design, merch & buyers.

Mailers and flyers were also sent to customers seasonally to advertise upcoming sales and promotions.