Discovery days were an interesting time at Hopper. I utilized my experience in merchandising from Joss & Main and would curate collections of hotels to be featured on the daily feed.

It was a fun exercise to conceptualize, source hotel inventory, write copy & produce or curate images. Keeping the feed feeling fresh & personalized was important.

I created quizzes, style features, localized-event content & more. It required a lot of research on top of building the feed in json each day. This project was entirely owned by a tiny team of four and ran for months on the homepage of the app.

discovery feed at hopper

Discovery days were an interesting time at Hopper. I utilized my experience in merchandising from Joss & Main and would curate collections of hotels to be featured on the daily feed.

It was a fun exercise to conceptualize, source hotel inventory, write copy & produce or curate images. Keeping the feed feeling fresh & personalized was important.

I would also produce stories & other social content to drive people to the discovery feed.