hive brands
ads | social | art direction | email | etc
2020 - 2021
At Hive, I was the wearer of many hats 👒
I was responsible for all site imagery, product photography, email, advertising, swag, content creation, and campaigns. Anything outside the website UI I owned on the day-to-day.
I worked on company merch—totes, tees, stickers, and more.
Some of which were even sold on the website.
I designed weekly newsletters and product emails as well as e-vites, order confirmation, shipping emails, and our welcome series.
My workflow often involved working through layouts in Figma and then building the emails in Klaviyo directly integrated with our Shopify site.
At the core of Hive's mission was empowerment through education.
I often collaborated with our copy lead and designed one-sheeters, PR releases, and graphics to keep users and the media informed.