jen tarrant | designer | creative

designer • creative

As a Senior Growth Designer at Wealthsimple, I work alongside marketing managers to develop high-performing creatives across our advertising channels.

As a Senior Growth Designer at Wealthsimple, I work alongside marketing managers to develop high-performing creatives across our advertising channels.

We primarily focus on Facebook, Instagram, Snapchat, and Youtube.

I am often leading ideation and designs for our Trade product, but also sometimes work on Crypto.

I am often leading ideation and designs for our Trade product, but also sometimes work on Crypto.

Stylistically, we experiment with things that are more branded as well as incorporating elements that will feel native to each platform.

Through our testing, we continuously see strong performance in using full-colored logos and creating ads that won't necessarily look like an ad on your feed.

Through our testing, we continuously see strong performance in using full-colored logos and creating ads that won't necessarily look like an ad on your feed.

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We've also experimented with showcasing media headlines to help build trust and reputability with users.

We've also experimented with showcasing media headlines to help build trust and reputability with users.

I also manage experiments with our app store listings...

I also manage experiments with our app store listings...

... with all creative living under the mantra: "keep it simple".

... with all creative living under the mantra: "keep it simple".